Learn more about Healthy Teeth Happy Babies

The campaign was selected for two presentations at the National Oral Health Conference in 2011!

The campaign was selected as finalist for a national PR News award!

It’s working!

• Since we began testing, three years ago, awareness that tooth decay can be passed from caregiver to child increased from 26% to 78% of those surveyed.

• Of those who heard our messages, 54% of mothers changed their behavior by seeing a dentist, taking their infant to see a dentist, or stopping the sharing of utensils and other items.

Since 2006, this critical public health campaign has been working to reduce oral disease in infants and pregnant women in Colorado. Healthy Teeth Happy Babies and the Delta Dental of Colorado Foundation run bilingual advertising throughout the Denver area to raise awareness about the link between mother and baby oral health while providing information to prevent the spread of dental disease.

The campaign also works with dentists, pediatricians, OBGYNs, health clinics, hospitals and community organizations such as Salud Family Health Centers, Tri-County Health, WIC Clinics and Nurse-Family Partnership to educate new mothers and pregnant women directly and to encourage them to see a dentist regularly.

The campaign has produced many successful results including:

• Over 500,000 bilingual infant oral health patient education cards have been requested and distributed in the oral health and medical community.

• In 2009, requests for Spanish language patient education materials consisted of nearly 30% of total requests with distribution of nearly 50,000 pieces!

• The campaign coordinated two segments about the importance of infant oral health with local television news stations (Fox31 and ABC7) featuring Lieutenant Governor Barbara O’Brien and Kate Paul speaking on the issue. Watch the videos now!

• Other community partners have collaborated on this initiative, such as Salud Family Health Centers, Denver Health, Rose Hospital, The Children’s Hospital and many safety net clinics.

Contact us:

For more information about the Healthy Teeth Happy Babies campaign, please contact Info@HealthyTeethHappyBabies.com.